Welcome To The CW & Co. Blog
I have lots for you to dive into here on the Copy Blog. You’ll find more about my latest portfolio clients, copywriting, strategy, design, content marketing, and SEO tips to improve your search rankings, plus more about building a brand that your clients/customers/audience will be begging for more!
(Please note: I only share a small sample of my client’s work in my portfolio. Contact me if you’re curious about other projects I’ve had the pleasure of working on.
Clay Beauty Spa Email Marketing Copy Project
The founder of Clay Beauty Spa was looking to elevate her email list - an area she felt completely lost by and only really showed up when she had a new product to sell or a special event to promote. We worked on building out a welcome sequence, opt-in copy forms, and newsletter content strategy. Check out this copywriting project on my blog.
The Pasta Brothers Website Copy Project
Let me introduce you to Luca & Michael, the dynamic duo behind Pasta Brothers. These two brothers have a passion for pasta that runs so deep in their veins, and they've decided they want to come together and share their love of Italian cuisine with the world.
10 Free Google Font Downloads for Your Pinterest Graphics
I'm sharing with you the best free Google fonts you can use for your Pinterest graphics. These free fonts are some of the best for websites and social media graphics because they are easy to read on all devices. Head to the blog to get these free commercial fonts to use on your next Pinterest graphics!
Brand Launch: House of Rue
The latest cool & refined brand design collaboration for House of Rue - a unique creative content agency in Toronto, CA. The founder came to me came to me with the intention of building a brand that would allow her to attract a higher clientele, all while showcasing her professional, clean, elevated, and refined style. Check out this creative brand design.
Goal Setting for Your Small Business: Motivation to Get You Started
Many small businesses reach the end of the year and reflect on their accomplishments or maybe, their lack of success towards reaching their goals. In this blog post, I’ll be explaining to you what goal setting is, the importance of having a goal-setting plan for your small business, the most important things to consider when planning your goals, and how your business goals can help you with your Pinterest marketing strategy.
The New Pinterest Algorithm Changes for 2021: What You Need To Know
The Pinterest algorithm for 2020 has made so many changes, it has caused a lot of stress and confusion to many bloggers and business owners who use the platform to grow their online visibility. Because of this, I share with you about the new Pinterest algorithm changes for 2021 and what you need to know so can grow your Pinterest traffic & and creative business.
How To Get Your Design Brand Noticed on Pinterest
Pinterest marketing is one of the BEST places for visual creative entrepreneurs to be on. If you’re really passionate about what you do and your end goal is to book clients for your services, then I’m giving you some key strategies you can use to get your design brand noticed on Pinterest & book your next client!
Plan Your Content Seasonally | Know When to Post on Pinterest
When planning your content on Pinterest, it's best to think about your content creation or pinning strategies based on seasonality. This blog post shares with you when you should start planning your content on Pinterest to get maximum engagement with your content.
An Honest Review of The Scale with Content Strategy by Paige Brunton
Curious about The Scale with Content Strategy course is by Paige Brunton? And is it even worth it? If you've been wondering about this, in this blog post, I share with you my honest review of what it's like inside Paige Brunton's self-paced course content marketing and email list building course and if you should spend the money on it.
Ask Me Anything: The Business Side of Being a Brand Designer & A Pinterest Expert
I'm jumping into a Q&A of questions I've received about Pinterest marketing and branding from emails, direct messages, and even simple conversations from family and friends, so I figured I'd turn the questions and answers into a post! This post is about me giving you a glance into the business side of being a brand designer and a Pinterest expert, and my entrepreneurial experience.
From The Archives: Logo & Branding Design for The Wellness Collective
Deep from our logo & branding design archives, I’ve brought to life an unused branding concept. Here, we have The Wellness Collective: an online health community for moms and babies, led by a group of nurses, doctors, midwives, and doulas who are committed to providing the best health care information during pregnancy. The logo design and branding concept speak to the brand’s values. Head to the blog post to read more.
A Brand Identity Shoe Design for Healthcare Workers: Sweet Stride
It’s no question that healthcare workers WORK HARD - and their feet work even harder to keep up with the many demands of their shift. In this post, I share a brand identity reveal for Sweet Stride: a shoe designed specifically for healthcare workers. With custom branding, collateral design, and packaging, this brand definitely stands out from its competitors but most important, this brand speaks to its customers.
5 Pinterest Mistakes You Could Be Making That’s Hurting Your Business Growth
Are you using Pinterest to help grow your health & wellness business? If so, you could be making these 5 common Pinterest mistakes that could be affecting your Pinterest growth strategy. Learn from some of these common mistakes made so you can build massive traffic to your website, product page, or blog posts, using these simple Pinterest SEO hacks I’ve written about.
What My Design Process Looks Like When Collaborating With You On Your Brand
If you’ve been following me for a while and are curious how about my design process for health, wellness, and lifestyle branding projects, then read on through because this post is for you! I share with you why I focus on the One-Concept Method and how this practice brings more clarity & direction to brand design projects.
How You Can Use Pinterest To Increase Your Sales + Strategy - Live Chat w/ Oh Sierra
Who doesn't love a candid conversation? Especially when it's two creative entrepreneurs getting together to talk about Pinterest. In this Live Q&A chat, I had the pleasure of talking to Xanthe + Frank of Oh Sierra. In this chat, we discussed Pinterest marketing, how you can use certain Pinterest tips & strategies to grow your business, and what Pinterest analytics really matter.
3 Lessons I Learned My First Year of Running a Creative Business
Today, I’m sharing with you the lessons I’ve learned (and still continue to learn!) during my first year of running a creative business as an entrepreneur. These lessons can be used for anyone during their first year but I wanted to give you some insight into what I’ve learned and what you can avoid & where you can double down to make your business the best that it can be during your first year of ownership.
Custom Brand Identity Reveal: Revier Jewelry
Revier is a modern jewelry accessories brand that creates high-quality hand-made jewelry for modern women. We were trusted to create a logo design for the brand that highlights their custom jewelry. Their elevated brand identity speaks well to their intended audience & allows the brand to impact the lives of their customers based on their values of ethically sourced materials & uniquely crafted jewelry that provides women with a sense of worth.
Pinterest Marketing & Brand Strategy: How To Use It To Leverage Your Business
I had the pleasure of being interviewed by Josie Bearg of What The Business?! Podcast. From our conversation, you will learn some of the important factors when it comes to Pinterest Marketing & Brand Strategy, why Pinterest is unique, how Pinterest drives massive traffic to websites for free, and how Pinterest & brand strategy is powerful & how you can inspire your audience.
The 5 Best Ways To Use Pinterest Marketing As an Online Shop Owner
If you’re a small business owner who owns an online shop or an e-commerce entrepreneur who sells digital or physical products & you’re looking at using Pinterest marketing to grow your online business & generate more sales to your products, then this blog post is for you. I interviewed Cathy Heflin - a Pinterest Marketing Strategist who helps small business owners use the power of Pinterest to gain more traffic & traction and sell more online. Head to the blog post to find out how you can get started with Pinterest marketing for your online shop or business.
3 Smart Ways to Complete Pinterest Keyword Research
For your Pinterest links to show up in search results, you need to use the right keywords in your pins, boards, and profile. But how do you know which ones to use? Thankfully, there are three strategic ways to find the best Pinterest keywords: Pinterest’s search bar, Guided Search, and Keyword Tool. Here’s what you should know about each, plus how to utilize keywords in your content.
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