From The Archives: Logo & Branding Design for The Wellness Collective

 
Deep from our logo & branding design archives, I’ve brought to life a branding concept that was unused and decided to showcase it here on the blog. Here, we have The Wellness Collective: an online health community for moms and babies, led by a g…
 

Project Overview

I’m diving deep into my brand archives and pulling out this unused design concept I created for The Wellness Collective - an online health community led by a team of nurses, doctors, pharmacists, doulas, and midwives who are committed to providing the best evidence-based medical and holistic health information to a person in pregnancy.

This creative brand concept for The Wellness Collective needed a brand identity that would help to establish their unique health business but most importantly, it would be a beautiful reflection of their dedication to maternal-child health on a deeper level.

During the design process, I made sure to translate their commitment of serving their community by creating elements that show the brand’s values towards wellness, inclusivity, growth, and openness.

The brand identity speaks clear to the focus of The Wellness Collective. I am so happy to have created such an amazing brand design identity.

Not only do maternal child projects truly light me up, but I truly enjoy incorporating a brand’s values through sophisticated visuals that help to translate the brand’s vision.

SERVICES

Custom brand design, collateral design, and social media graphics.

The Wellness Collective: an online health community for moms and babies led by nurses, doctors, midwives who are committed to providing women with the best health care information during pregnancy. Head to the blog post to read more. | brand strateg…
The Wellness Collective: an online health community for moms and babies led by nurses, doctors, midwives who are committed to providing women with the best health care information during pregnancy. Head to the blog post to read more. | brand strategy process, brand strategy design, color palette design graphic, typography logo minimalist, typography logo fonts creative, wellness branding visual identity, wellness branding color palettes, organic branding design logos, organic branding elements
The Wellness Collective: an online health community for moms and babies led by nurses, doctors, midwives who are committed to providing women with the best health care information during pregnancy. Head to the blog post to read more. | brand strateg…
The Wellness Collective: an online health community for moms and babies led by nurses, doctors, midwives who are committed to providing women with the best health care information during pregnancy. Head to the blog post to read more. | brand strategy process, brand strategy design, color palette design graphic, typography logo minimalist, typography logo fonts creative, wellness branding visual identity, wellness branding color palettes, organic branding design logos, organic branding elements
The Wellness Collective: an online health community for moms and babies led by nurses, doctors, midwives who are committed to providing women with the best health care information during pregnancy. Head to the blog post to read more. | brand strateg…
It’s no question that healthcare workers WORK HARD - and their feet work even harder to keep up with the many demands of their shift. In this post, I share with you a new logo launch for a shoe brand designed for healthcare workers. With custom bran…
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The Wellness Collective Brand Design & Identity by C.Willis & Co.
 

Love this design? We'd love to collaborate with you on your a branding project. Head here to contact us for a complimentary consultation and so we can discuss your project needs further.


 

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@cwillisandco

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Christina Willis

I’m Christina Willis —a multi-hyphenated, multi-passionate, coffee-obsessed, vegan cake designer & founder of Wild & Whelm Cake Design. I design wedding cakes for modern cool couples who want an eco-conscious way to celebrate a wedding with a vegan wedding cake in a more accessible way. Located in Durham Region, Ontario, when I’m not designing wedding cakes, you can always find me roaming around in my favorite vintage stores searching for my next treasure.

https://www.wildandwhelmcakedesign.com
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A Brand Identity Shoe Design for Healthcare Workers: Sweet Stride