A Brand Identity Shoe Design for Healthcare Workers: Sweet Stride

Written By Christina Willis

I realized two (maybe three) things yesterday…

1) That Instagram/Facebook/WhatsApp decided to break down all at the same time which left a lot of influencers & businesses in a tizzy.

2) It goes to show that if you are operating your business solely on ONE social media platform, you'd be in BIG trouble. My biggest piece of advice to anyone who owns a business - make sure you're on at least one other platform, preferably one that you own such as a website, email list, or even a landing page. Just make sure you have something else because when things go down, you don’t want it costing you any dollars.

3) According to my good friend Doreen over at Knap Creative, the social media outage was a perfect opportunity time to take the day off social media.

Now although I do love relaxing and not worry about a thing, there was a huge part of me that couldn't help myself from jumping on my laptop and creating something in between my wait of the power outage to figure itself out.

Hence, my latest creative brand design project: Sweet Stride.

The creative nudge came to me as I was extremely busy rushing back and forth at work between patients & emergencies (if you’re not aware, in addition to being a brand designer, I’m also a Registered Nurse). I realized that my feet were aching so bad that it sometimes hurt to take another step despite me having customized orthotic shoes and compression socks. I thought to myself, “I’m going to create an epic shoe brand that’s specifically for healthcare workers.”

And so I did.

Curious about this epic shoe brand? Take a look at the brief below and become inspired by Sweet Stride - the best shoe specifically created for hard working healthcare workers.

 
It’s no question that healthcare workers WORK HARD - and their feet work even harder to keep up with the many demands of their shift. In this post, I share with you a new logo launch for a shoe designed specifically for healthcare workers. With cust…
 

The Brief

Client: Sweet Stride // Industry: Healthcare & Lifestyle

This logo launch was created for Sweet Stride - a shoe created specifically for busy healthcare workers.

Research has shown that nurses, in particular, can walk upwards of four to five miles per shift.

With this knowledge in mind, a shoe needed to be created that can withstand long hours of walking, standing, spills, and scuffs, but most importantly, speak to the needs of its healthcare workers.

We worked on creating a brand identity that will help the brand stand out by creating an abstract logo that represents the many paths tracked during a shift and the importance of turning those tiring steps into sweet strides of comfort during those crazy busy shifts.

Work Completed

Custom Brand Design, Collateral Design and Packaging

It’s no question that healthcare workers WORK HARD - and their feet work even harder to keep up with the many demands of their shift. In this post, I share with you a new logo launch for a shoe brand designed for healthcare workers. With custom branding, collateral design, and packaging, this brand definitely stands out from its competitors but most important, this brand speaks to its customers.
It’s no question that healthcare workers WORK HARD - and their feet work even harder to keep up with the many demands of their shift. In this post, I share with you a new logo launch for a shoe brand designed for healthcare workers. With custom bran…
 
It’s no question that healthcare workers WORK HARD - and their feet work even harder to keep up with the many demands of their shift. In this post, I share with you a new logo launch for a shoe brand designed for healthcare workers. With custom branding, collateral design, and packaging, this brand definitely stands out from its competitors but most important, this brand speaks to its customers.
 
It’s no question that healthcare workers WORK HARD - and their feet work even harder to keep up with the many demands of their shift. In this post, I share with you a new logo launch for a shoe brand designed for healthcare workers. With custom bran…
It’s no question that healthcare workers WORK HARD - and their feet work even harder to keep up with the many demands of their shift. In this post, I share with you a new logo launch for a shoe brand designed for healthcare workers. With custom branding, collateral design, and packaging, this brand definitely stands out from its competitors but most important, this brand speaks to its customers
It’s no question that healthcare workers WORK HARD - and their feet work even harder to keep up with the many demands of their shift. In this post, I share with you a new logo launch for a shoe brand designed for healthcare workers. With custom branding, collateral design, and packaging, this brand definitely stands out from its competitors but most important, this brand speaks to its customers
It’s no question that healthcare workers WORK HARD - and their feet work even harder to keep up with the many demands of their shift. In this post, I share with you a new logo launch for a shoe brand designed for healthcare workers. With custom branding, collateral design, and packaging, this brand definitely stands out from its competitors but most important, this brand speaks to its customers
It’s no question that healthcare workers WORK HARD - and their feet work even harder to keep up with the many demands of their shift. In this post, I share with you a new logo launch for a shoe brand designed for healthcare workers. With custom bran…
It’s no question that healthcare workers WORK HARD - and their feet work even harder to keep up with the many demands of their shift. In this post, I share with you a new logo launch for a shoe brand designed for healthcare workers. With custom bran…
It’s no question that healthcare workers WORK HARD - and their feet work even harder to keep up with the many demands of their shift. In this post, I share with you a new logo launch for a shoe brand designed for healthcare workers. With custom bran…
It’s no question that healthcare workers WORK HARD - and their feet work even harder to keep up with the many demands of their shift. In this post, I share with you a new logo launch for a shoe brand designed for healthcare workers. With custom bran…
It’s no question that healthcare workers WORK HARD - and their feet work even harder to keep up with the many demands of their shift. In this post, I share with you a new logo launch for a shoe brand designed for healthcare workers. With custom branding, collateral design, and packaging, this brand definitely stands out from its competitors but most important, this brand speaks to its customers
It’s no question that healthcare workers WORK HARD - and their feet work even harder to keep up with the many demands of their shift. In this post, I share with you a new logo launch for a shoe brand designed for healthcare workers. With custom bran…
It’s no question that healthcare workers WORK HARD - and their feet work even harder to keep up with the many demands of their shift. In this post, I share with you a new logo launch for a shoe brand designed for healthcare workers. With custom branding, collateral design, and packaging, this brand definitely stands out from its competitors but most important, this brand speaks to its customers
It’s no question that healthcare workers WORK HARD - and their feet work even harder to keep up with the many demands of their shift. In this post, I share with you a new logo launch for a shoe brand designed for healthcare workers. With custom bran…
It’s no question that healthcare workers WORK HARD - and their feet work even harder to keep up with the many demands of their shift. In this post, I share with you a new logo launch for a shoe brand designed for healthcare workers. With custom bran…
 

Love this design? Want to collaborate on your next branding project? Head here to contact me for your complimentary consultation and so we can discuss your project needs further.

 

Let’s Connect

@cwillisandco

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Christina Willis

I’m Christina Willis —a multi-hyphenated, multi-passionate, coffee-obsessed, vegan cake designer & founder of Wild & Whelm Cake Design. I design wedding cakes for modern cool couples who want an eco-conscious way to celebrate a wedding with a vegan wedding cake in a more accessible way. Located in Durham Region, Ontario, when I’m not designing wedding cakes, you can always find me roaming around in my favorite vintage stores searching for my next treasure.

https://www.wildandwhelmcakedesign.com
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