Welcome To The CW & Co. Blog
I have lots for you to dive into here on the Copy Blog. You’ll find more about my latest portfolio clients, copywriting, strategy, design, content marketing, and SEO tips to improve your search rankings, plus more about building a brand that your clients/customers/audience will be begging for more!
(Please note: I only share a small sample of my client’s work in my portfolio. Contact me if you’re curious about other projects I’ve had the pleasure of working on.
Brand Launch: House of Rue
The latest cool & refined brand design collaboration for House of Rue - a unique creative content agency in Toronto, CA. The founder came to me came to me with the intention of building a brand that would allow her to attract a higher clientele, all while showcasing her professional, clean, elevated, and refined style. Check out this creative brand design.
Ask Me Anything: The Business Side of Being a Brand Designer & A Pinterest Expert
I'm jumping into a Q&A of questions I've received about Pinterest marketing and branding from emails, direct messages, and even simple conversations from family and friends, so I figured I'd turn the questions and answers into a post! This post is about me giving you a glance into the business side of being a brand designer and a Pinterest expert, and my entrepreneurial experience.
From The Archives: Logo & Branding Design for The Wellness Collective
Deep from our logo & branding design archives, I’ve brought to life an unused branding concept. Here, we have The Wellness Collective: an online health community for moms and babies, led by a group of nurses, doctors, midwives, and doulas who are committed to providing the best health care information during pregnancy. The logo design and branding concept speak to the brand’s values. Head to the blog post to read more.
A Brand Identity Shoe Design for Healthcare Workers: Sweet Stride
It’s no question that healthcare workers WORK HARD - and their feet work even harder to keep up with the many demands of their shift. In this post, I share a brand identity reveal for Sweet Stride: a shoe designed specifically for healthcare workers. With custom branding, collateral design, and packaging, this brand definitely stands out from its competitors but most important, this brand speaks to its customers.
What My Design Process Looks Like When Collaborating With You On Your Brand
If you’ve been following me for a while and are curious how about my design process for health, wellness, and lifestyle branding projects, then read on through because this post is for you! I share with you why I focus on the One-Concept Method and how this practice brings more clarity & direction to brand design projects.
How to Optimize your Images for Pinterest
Pinterest is one of the best-untapped resources of marketing there Is out there. There are 320 million active users per month that use Pinterest! People are looking to be educated, inspired and plan for their future. In this blog post, I'm going to talk about the benefits of optimizing your images on Pinterest what key points you should keep in mind when creating your Pinterest images.
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