Welcome To The CW & Co. Blog

I have lots for you to dive into here on the Copy Blog. You’ll find more about my latest portfolio clients, copywriting, strategy, design, content marketing, and SEO tips to improve your search rankings, plus more about building a brand that your clients/customers/audience will be begging for more!

(Please note: I only share a small sample of my client’s work in my portfolio. Contact me if you’re curious about other projects I’ve had the pleasure of working on.


Clay Beauty Spa Email Marketing Copy Project
Portfolio Christina Willis Portfolio Christina Willis

Clay Beauty Spa Email Marketing Copy Project

The founder of Clay Beauty Spa was looking to elevate her email list - an area she felt completely lost by and only really showed up when she had a new product to sell or a special event to promote. We worked on building out a welcome sequence, opt-in copy forms, and newsletter content strategy. Check out this copywriting project on my blog.

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The Pasta Brothers Website Copy Project
Portfolio Christina Willis Portfolio Christina Willis

The Pasta Brothers Website Copy Project

Let me introduce you to Luca & Michael, the dynamic duo behind Pasta Brothers. These two brothers have a passion for pasta that runs so deep in their veins, and they've decided they want to come together and share their love of Italian cuisine with the world.

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