Welcome To The CW & Co. Blog

I have lots for you to dive into here on the Copy Blog. You’ll find more about my latest portfolio clients, copywriting, strategy, design, content marketing, and SEO tips to improve your search rankings, plus more about building a brand that your clients/customers/audience will be begging for more!

(Please note: I only share a small sample of my client’s work in my portfolio. Contact me if you’re curious about other projects I’ve had the pleasure of working on.


7 Steps to a Successful Brand Strategy for Your Creative Business
Brand Strategy Christina Willis Brand Strategy Christina Willis

7 Steps to a Successful Brand Strategy for Your Creative Business

As the owner of your business, there’s no doubt that you understand your brand. But how well do you portray that information to your target audience? Without a strong brand strategy, it’s next to impossible to remain competitive in the consumer marketplace. Here’s what you should know about brand strategy in marketing, including creating an effective one for your creative business.

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How Time Batching Will Improve Your Productivity as a Business Owner
Productivity Christina Willis Productivity Christina Willis

How Time Batching Will Improve Your Productivity as a Business Owner

Time batching & productivity has been a theme for many this year. It is so important to create systems and processes that will enable you to get a lot more done in your days so you’re not always catching up on any loose ends. In this guest blog post, Zuba of Clear Grow Shine explains how to time batch so you can be productive in your business.

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4 SEO Blog Trends for 2021
SEO Christina Willis SEO Christina Willis

4 SEO Blog Trends for 2021

To experience the best results from your blog, you need to do it right. Follow these 4 SEO trends for 2021 to increase your brand awareness & visibility this year.

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How To Grow Your Email List: 20 Effective Lead Magnet Ideas for Your Creative Business
Christina Willis Christina Willis

How To Grow Your Email List: 20 Effective Lead Magnet Ideas for Your Creative Business

This post is for my creative entrepreneurs who are looking to grow their email list but are not sure what effective lead magnets are best for their niche. In this post, I’m sharing with you 20 highly-effective lead magnet ideas that creative entrepreneurs can create right now & grow their business or email list on auto-pilot with Pinterest.

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How I Conduct a Pinterest Account Audit
Christina Willis Christina Willis

How I Conduct a Pinterest Account Audit

A Pinterest account Audit is an examination of the current state of your Pinterest business account’s overall status, brand visuals, message, and any other aspects of your Pinterest account that can improve your account growth. Take a look at my process to how I conduct a Pinterest account audit and reach out to me to receive your own audit of your Pinterest account!

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10 Pinterest Marketing Tips for More Website Traffic
Business Christina Willis Business Christina Willis

10 Pinterest Marketing Tips for More Website Traffic

As a business owner, you know the importance of effective marketing & in particular, marketing with Pinterest. But to some, selling your services on Pinterest seems like a difficult thing to do. I have compiled my 10 best Pinterest marketing tips that will help you grow your website traffic, generate leads, and convert authentic & organic connections to your business.

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How to Optimize your Images for Pinterest
Christina Willis Christina Willis

How to Optimize your Images for Pinterest

Pinterest is one of the best-untapped resources of marketing there Is out there. There are 320 million active users per month that use Pinterest! People are looking to be educated, inspired and plan for their future. In this blog post, I'm going to talk about the benefits of optimizing your images on Pinterest what key points you should keep in mind when creating your Pinterest images.

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Pinterest Workflow for Beginners | 3 Simple Steps To Get Started!
Christina Willis Christina Willis

Pinterest Workflow for Beginners | 3 Simple Steps To Get Started!

I want to go over 3 simple & effective tips I feel is best for you to start out with, especially if you’re in the beginning stages of learning Pinterest. These tips will help take the pressure off, so you can enjoy the growth and expansion of your business, and more importantly, you can start to build out a workflow incorporating Pinterest into your marketing stream.

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The 5 Best Ways to Grow your Pinterest using Tailwind
Christina Willis Christina Willis

The 5 Best Ways to Grow your Pinterest using Tailwind

We all want to grow our Pinterest account to gain millions of viewers, but many are missing out on one tiny factor that helps us in so many way - Tailwind. In this post, I’m sharing with you 5 ways Tailwind can help you grow you Pinterest reach today so you can connect with your ideal audience.

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How To Make Time for Pinterest in your Business
Christina Willis Christina Willis

How To Make Time for Pinterest in your Business

I hear so many bloggers & business owners say they have no time for Pinterest in their business. I'm here to tell you, YES YOU DO! In this post, I'm sharing with you 3 simple ways to make Pinterest a priority in your business that will free up time in your busy workflow.

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The Power of Pinterest for Business & Why You Need It Now
Christina Willis Christina Willis

The Power of Pinterest for Business & Why You Need It Now

As an entrepreneur who uses social media, in particular Pinterest, its marketing has changed my life in a good way. It’s an amazing visual search engine that has really grown in leaps and bounds in the past couple of years for small business owners.

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What I wish I had known when I started my blog & business
Christina Willis Christina Willis

What I wish I had known when I started my blog & business

So you want to start a blog? Well, congrats to you! I know you’ll enjoy the experience of sharing your message with the world. When I started my blog, there were things I WISH I had known. In today’s post, I’m sharing with you the 7 things I wish I had known when I started my blog.

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How to paint your furniture - an easy DIY step by step guide for anyone!
Christina Willis Christina Willis

How to paint your furniture - an easy DIY step by step guide for anyone!

Have you ever wanted to repurpose furniture, but felt lost and confused about how to do it? I felt like that too, and I know how you feel. I have painted many pieces of furniture and have come up with the best guide to painting furniture like a pro! On the blog, I’m showing you how these quick and simple steps are perfect for anyone who wants to paint furniture with ease.

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How to style with pillow combinations - colour schemes and mixing patterns
Christina Willis Christina Willis

How to style with pillow combinations - colour schemes and mixing patterns

If you wanted to master the art of pillow combinations but you achieved more stress than needed, I’ve found an easy way to get past that and have proven techniques that will take you from novice to expert pillow combo designer fast! If this sounds like something you’d like, then today on the blog, I have the secret sauce your needing to achieve the perfect pillow combination formula.

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How to get rid of the clutter for good in 5 easy steps!
Christina Willis Christina Willis

How to get rid of the clutter for good in 5 easy steps!

Hands up if you need to declutter? Yup, you and I are in the same position. This coming year, organization and decluttering are on the top of all of our lists. In this post, I’ll show you the 5 easy steps you can take to declutter your home fast! Also, you’ll get access to a free download to help you along your journey!

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5 Positive Mindset Shifts You Need to Create the Home of your Dreams
Christina Willis Christina Willis

5 Positive Mindset Shifts You Need to Create the Home of your Dreams

Mindset shifts are big. You hear from many who study the law of attraction that positive mindsets shifts are needed to propel yourself forward in life. In this post, I show you how to focus on the 5 mindset shifts you need to create your dream home. If this sounds like you, then read on.

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