4 SEO Blog Trends for 2021
Not that long ago, simply having a website or blog was enough to give your business a competitive advantage.
But that’s not the case anymore. With over 1.83 billion websites currently on the Internet – and new ones continually being added – it gets harder each year to make yours stand out.
Without proper search engine optimization (SEO), you’re going to have an even tougher time getting your content to rank on Google and ultimately, Pinterest. But please friend - don’t worry, I’m here to help! When it comes to SEO trends for 2021, I’m sharing with you what you should know.
Make Your SEO Blog Content Amazing
The right SEO blog content matters: it helps grow a loyal customer base, improves website rankings on Google, and increases revenue.
Great results come from adequate planning – and your organization’s blog is no different. In a sea of social media posts, blog articles, and website content, pumping out regular, interesting content is necessary.
Your blog content needs to be actionable, valuable, and shareable. Figure out the best formats for your content. Are they infographics? Long-form articles? Videos? Then consider the best channels to use for publishing. If you don’t already have a content marketing strategy in place, now’s the time to make one.
Depending on your type of business, social media platforms such as Facebook, Instagram, and Pinterest can drive a lot of traffic. Try creating an infographic using key takeaway points from your recent blog article and publishing it to your social media platform. If you’re a designer or creative entrepreneur, sharing content to Pinterest is straightforward with these free lifestyle templates.
Stay Up-to-date on Current SEO Tactics
Taking the time to create quality content isn’t enough, though – your content needs to be properly optimized, too. Find out what topics are trending in your industry and create relevant blog content that includes keyword research. Image optimization will play a larger role in search results pages this year, so utilize ALT tags and add images to your site map.
With the growing popularity of voice technology, you need to start optimizing your blog for voice search. Include longer, more natural-sounding phrasing throughout your content to tap into this source of potential website traffic.
Knowing about algorithms – complex systems that return relevant results for search engine queries – is important. You may have heard about Google algorithms, but there are also algorithms for social media platforms. And with their constant changes, it can be hard to keep up. This post highlights the newest Pinterest algorithm changes.
Focus on the Blog User Experience (UX)
User experience (UX) is more important than ever in 2021. Google wants users to find the information they require quickly and rewards sites that offer positive user experiences.
How users feel when they interact with your website can impact their perception of your business and influence whether they will return to your blog in the future. Make the UX as positive as possible by ensuring your site is mobile-friendly and features functional design elements, avoids clutter, and includes adequate spacing.
Increase your page margins to make longer posts easier to read and use a legible font. Before adding another banner or pop-up ad, ask yourself if that addition will impact UX.
Review Your Analytics Regularly
It’s hard to make your digital marketing better if you don’t know what’s currently working and what’s not. With the help of online analytics tools such as SEMRush, you can easily determine where current gaps exist on your website or blog. Learn whether there are any inbound links to this content, what keywords are ranking that are associated with the content, and how much your content is being shared on social media platforms. Using this information, you can decide which content pieces should stay, which ones need improvement, and which ones should be removed.
If you’re active on social media, conduct an audit on your social media accounts, too. Like the website audit, doing so helps highlight the good and bad, plus presents new opportunities to grow and engage your audience. Depending on which social platform you need to audit, there are many free ones available – like this Pinterest Account Audit Roadmap.
Wrapping Up
If you want your blog or website to rank on search results, you need to implement the above SEO trends for 2021. Creating effective SEO blog posts takes hard work, so utilize that content in as many ways possible. Repurpose it into infographics, use it on Instagram and Facebook stories, and integrate it into your Pinterest strategy.
With the fierce amount of competition on the Internet, SEO for blog posts is important – really important. It helps you show up on search engine results, grow brand visibility, increase engagement, and ultimately, improve your bottom line.
Make this your best year yet for your SEO blog or website! Subscribe to my newsletter to stay up-to-date on the latest SEO trends and digital marketing strategies.
