Welcome To The CW & Co. Blog

I have lots for you to dive into here on the Copy Blog. You’ll find more about my latest portfolio clients, copywriting, strategy, design, content marketing, and SEO tips to improve your search rankings, plus more about building a brand that your clients/customers/audience will be begging for more!

(Please note: I only share a small sample of my client’s work in my portfolio. Contact me if you’re curious about other projects I’ve had the pleasure of working on.


How To Get Your Design Brand Noticed on Pinterest
Brand Strategy Christina Willis Brand Strategy Christina Willis

How To Get Your Design Brand Noticed on Pinterest

Pinterest marketing is one of the BEST places for visual creative entrepreneurs to be on. If you’re really passionate about what you do and your end goal is to book clients for your services, then I’m giving you some key strategies you can use to get your design brand noticed on Pinterest & book your next client!

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Pinterest Marketing & Brand Strategy: How To Use It To Leverage Your Business
Brand Strategy Christina Willis Brand Strategy Christina Willis

Pinterest Marketing & Brand Strategy: How To Use It To Leverage Your Business

I had the pleasure of being interviewed by Josie Bearg of What The Business?! Podcast. From our conversation, you will learn some of the important factors when it comes to Pinterest Marketing & Brand Strategy, why Pinterest is unique, how Pinterest drives massive traffic to websites for free, and how Pinterest & brand strategy is powerful & how you can inspire your audience.

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7 Steps to a Successful Brand Strategy for Your Creative Business
Brand Strategy Christina Willis Brand Strategy Christina Willis

7 Steps to a Successful Brand Strategy for Your Creative Business

As the owner of your business, there’s no doubt that you understand your brand. But how well do you portray that information to your target audience? Without a strong brand strategy, it’s next to impossible to remain competitive in the consumer marketplace. Here’s what you should know about brand strategy in marketing, including creating an effective one for your creative business.

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