How To Create The Perfect Color Palette For Your Brand
What if I was to tell you that creating the perfect brand color palette for your business can be achieved in as simple as three main steps?
As of this year, the online space has seen a lot of people who have started a business for themselves, which I think is an amazing thing.
But, many people who are starting out their business, often are left to DIY a lot of their branding themselves - which can be overwhelming, to say the least, as money is initially tight and clients or sales may not be coming in as steadily.
I know this can be a challenge for some which are why I’ve decided to put together this blog post on what a brand color palette is & how you can create the perfect color palette for your brand.
What Is A Brand Color Palette?
In a simple term, I see a brand color palette as strategic thinking of brand colors that will convey an emotion, feel, and look to a brand.
A brand color palette is a part of what I like to include in my Brand Strategy services and it is one of the most important steps to building a brand. If you are unsure what Brand Strategy is, check out my latest blog post here that describes the 7 Steps To Building a Successful Brand Strategy and how it can help your business.
Quite frankly, I feel it’s actually one of the most fun parts of creating a brand strategy for my clients, and I have found most people are keener into jumping straight to the colour palette & logo design without taking the time to think about their brand holistically.
There are so many things when it comes to crafting a brand color palette that one should consider and not overlook such as your ideal client’s social, historical & cultural influences.
Once you have a good understanding of how humans psychology is influenced by color, then you can start to create the perfect color palette for your brand.
How To Create The Perfect Color Palette
When creating a brand color palette, you need to keep in mind the type of audience or client you are trying to attract to your brand and how your color choices will resonate with them & affect their buying power.
Knowing how to choose a brand color palette is a skill that can be learned by anyone who chooses to DIY their branding, but there are some key factors for you to keep in mind.
1 | You Want Your Brand Colors To Be Timeless
When you curate your brand colors, you want them to translate well beyond trends - you want your colors to represent your brand for years to come and not just for the here and now.
Creating a brand color palette has to speak and translate for the future because as we know, it takes a lot of time & energy to curate a brand color palette that will only serve you for a short time period, leaving you to rebrand your business later.
That’s why it is so important to go through a Brand Strategy Workshop so you can be sure your brand color palette translates over time according to the mission, vision & values of your business.
2 | Be Unique & True To You
You’ll hear many people say that when you curate a brand color palette or a Brand Strategy Workshop, you are creating your brand color palette to speak to your audience.
As much as I feel like this is true, I cannot help but think that if you are the face of your brand & business, you have to love your color palette too! It’s very hard to separate the two at times, but if you are not satisfied with your brand color palette, quite possibly, your audience may not resonate with it as well.
How To Create Your Brand Color Palette
Alright! Now let’s get to the part you’ve probably been waiting for - how to create a color palette for your band.
When creating a brand color palette you should have between 3-5 colors. There are some brands that are very minimal and choose not to have more than three but I feel a good number of colors you can move between.
Choose 2 Main Colors
When you are choosing two main colors, you want to pick 2 main colors:
1 Main Neutral Light Color: This light neutral color will be considered what you would use as a backdrop for your Pinterest graphic or other supporting documents such as a thank you card, social media graphic, or your website banner.
1 Main Bold Color: This color will be used as a way to not only catch someone’s attention, but it should be a good representation of your brand’s personality or brand attributes. For example, if you chose words that describe your brand as quirky, fun, and exciting, then your brand color should reflect that.
One Dark Neutral Color
You should choose a dark neutral color that complements your 2 main colors. This dark neutral would most likely be used for your paragraph text or as an element accent.
One Complementary Color
This complementary color contrasts and complements your bold color choice.
One Accent Color
Your accent is another neutral that works well with your bold and complementary color. This accent can be used to help bring balance to your color palette or it can also be used as another option as a complementary color.
A secret little tool I love to use when coming up with a brand color palette is to use Adobe Color. It takes a lot of guesswork out if you are having a hard time finding complementary and accent colors.
The Wrap Up
It can be challenging to come up with a brand color palette especially if you are doing it on your own. I hope this blog post gives you a good idea what a brand color palette is, how you can do it yourself, and how choosing the perfect brand color palette connects your brand to your audience.
Are you ready to up-level your brand and connect more with your dream audience with a powerful brand color palette? Make sure to connect with me and book your complimentary call so we can chat to find out how we can work together.
Let’s Connect
@cwillisandco
