Custom Brand Identity Reveal: Revier Jewelry
Have you ever come across a brand identity that you just couldn’t stop staring at? If so, then you’ll know exactly what I’m talking about when I explain further.
I had the pleasure of working on this creative project’s brand strategy & identity for Revier - a classy, modern jewelry company that is looking to shift the focus of its business to attract a higher clientele. Revier felt that as they shift and pivot their business goals, and focus exclusively on curating higher-quality designs, their online and offline presence is no longer streamlined which makes it difficult to build customer loyalty and trust.
At C.Willis & Co., we really dove deep into who they were as a brand, what type of impact they had in their industry, and how their new brand identity and messaging could help them attract a new customer base while also, creating an environment that their existing customers can relate to & transition alongside with them.
Check out more about Revier’s Brand Identity Reveal below.
Revier’s Custom Brand Strategy & Brand Identity
Revier wanted a modern brand to reflect their growing love of art, design, and beautiful pieces of jewelry to reflect the modern woman of today.
Many women today are the sole purchasers of breadwinners for their family and with that in mind, many women are now becoming more invested in where their money is going - who they are purchasing from, what values does the brand hold, what materials are they using to create their products.
Revier knew that some women often forget about their own self-care, in particular, how they look, feel, or wear.
Revier wanted to create a more refined, modern brand that not only reflects their advanced skillset of jewelry creation but position their brand as the brand that women can feel absolutely beautiful when they wear their jewelry, especially when their materials are sourced ethically for the betterment of their community.
During the creation of the brand identity, it was important to create a polished look that shows women the possibilities that self-care does not mean selfless. I wanted to create a warm, welcoming experience for their customers that paints a delicate, soft, ethereal feel to show the clarity and professional growth of their business.
During this experience, I was able to create a custom brand for Revier to reflect the heart & soul of their brand that is timeless but based on their values of refinement & artistry for years to come.
Strategic-Focused Design for The Revier Brand
For Revier’s rebrand, we chose to focus on certain goals such as:
Creating a brand that is purpose-driven & effectively integrates its social causes into its mission to ethically source the best materials for its jewelry.
Brand their business model for mutual sustainable growth. The Revier brand wants to be able to build a certain relationship that every woman deserves to feel beautiful in high-quality, hand-made jewelry. This is deeply integrated into their brand through their messaging and imagery.
Create a brand that empowers Revier to charge more for their high-quality hand-made jewelry, serve their customers at a higher level by supporting them through women’s empowerment initiatives & community support systems.
Transforming The Vision of Revier Into A Brand
When I started with this creative project for Revier, I had an immediate vision of the brand to capture the delicate beauty of women. As previously mentioned, women generally are the caregivers for their families.
When designing the logo, I designed it bold and arched to represent women as the protector of their household.
For the color palette, I chose warm, neutral, monochromatic colors of grey, mauve, bronze, and brown to represent a mix of feminine and earthy. The inspiration for the colors came from their choice of brand words: ethereal, luxury, modern, feminine.
The end result of Revier was easily curated together with my Brand Board Collection. The Brand Board Collection was the perfect fit for the Revier brand as it allowed all the visual design elements of this brand such as the fonts, secondary logos, headlines & body copy, to be presented in one format. If I saw where one element did not match the brand well, it is very easy for me to make the adjustments to the Brand Board in a couple of clicks than to adjust a whole brand guideline.
The end vision of Revier came together smoothly to provide a sense of elegance that new or existing customers can resonate with.
If you’re looking for a strategically built, custom brand identity & you’re committed to sustainable brand growth, then I am here to help you along that journey. I’m booking branding projects for 2021/2022 and would love for your brand to be a success! Head here to contact me for a complimentary consult and we can discuss more details of working together.
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