Welcome To The CW & Co. Blog

I have lots for you to dive into here on the Copy Blog. You’ll find more about my latest portfolio clients, copywriting, strategy, design, content marketing, and SEO tips to improve your search rankings, plus more about building a brand that your clients/customers/audience will be begging for more!

(Please note: I only share a small sample of my client’s work in my portfolio. Contact me if you’re curious about other projects I’ve had the pleasure of working on.


Brand Launch: House of Rue
Brand Design Christina Willis Brand Design Christina Willis

Brand Launch: House of Rue

The latest cool & refined brand design collaboration for House of Rue - a unique creative content agency in Toronto, CA. The founder came to me came to me with the intention of building a brand that would allow her to attract a higher clientele, all while showcasing her professional, clean, elevated, and refined style. Check out this creative brand design.

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Custom Brand Identity Reveal: Revier Jewelry
Christina Willis Christina Willis

Custom Brand Identity Reveal: Revier Jewelry

Revier is a modern jewelry accessories brand that creates high-quality hand-made jewelry for modern women. We were trusted to create a logo design for the brand that highlights their custom jewelry. Their elevated brand identity speaks well to their intended audience & allows the brand to impact the lives of their customers based on their values of ethically sourced materials & uniquely crafted jewelry that provides women with a sense of worth.

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Pinterest Marketing & Brand Strategy: How To Use It To Leverage Your Business
Brand Strategy Christina Willis Brand Strategy Christina Willis

Pinterest Marketing & Brand Strategy: How To Use It To Leverage Your Business

I had the pleasure of being interviewed by Josie Bearg of What The Business?! Podcast. From our conversation, you will learn some of the important factors when it comes to Pinterest Marketing & Brand Strategy, why Pinterest is unique, how Pinterest drives massive traffic to websites for free, and how Pinterest & brand strategy is powerful & how you can inspire your audience.

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