Plan Your Content Seasonally | Know When to Post on Pinterest
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Last week when I was browsing away in one of the Facebook groups I’m a part of and a group member asked a very important question:
“ How do I post seasonal content to my Pinterest boards? I’m in a niche I don’t think seasonal content is meant for like it is for home decor or if you’re a food blogger.”
There are so many opportunities for bloggers and business owners to create content for their audience, specifically guided around the holidays or certain events. I know I’ve felt this way myself as a Pinterest consultant, and even now as a brand designer, seasonal content doesn’t really fit into my niche, but in this post, I’m going to share with you some ways you can incorporate seasonality into your niche, especially if you are in an industry that typically does not have celebrated holidays or special events.
What is Seasonal Content on Pinterest?
Seasonal content on Pinterest is content that is created by businesses or influencers catered to a particular season or celebrated event.
At the time of writing this, there are 479 million active Pinterest users per month who are searching for what you have on Pinterest.
When I managed Pinterest accounts, I would get asked often by clients what seasonal content they should be pinning or creating content around.
Particularly around the seasons and holiday times, Pinterest has noticed that people are always saving seasonal content throughout the year but at certain times, the content engagement peaks at certain times.
One thing to keep in mind is that when people visit Pinterest to look for inspiration, they are typically in discovery mode. They are in seek of new ideas and interests with no specific definition of what they are looking for.
For example, say I’m planning on going all out this Christmas season and I want to create a show-stopping experience for my family and friends, but I'm looking to DIY my own holiday wreath instead of buying one this year.
The first place I would think to look would be none other than Pinterest.
Because I have no real idea of what I’m looking for, I would type into the search bar “DIY holiday wreath ideas”.
When I hit enter, I would have thousands and thousands of holiday wreath ideas I could scroll through, which where I would easily then end up in a Pinterest rabbit hole for hours (if you know what I mean!).
Searchers on Pinterest are very different than searchers on Google.
Did you know that 97 percent of searches on Pinterest are usually unbranded? This means that when a person goes onto Pinterest, they are generally searching for ideas, inspiration, and interest with no particular brand name or company in mind.
But, if you are a content creator or business and you want to connect more with your target audience, I suggest using a Seasonal Content Calendar like the one I’ve created for you.
This will not only give you loads of prompts to not only engage with your audience but also drive more traffic, followers, and increase your sales your way.
One of the most important parts of creating content consistently for our audience is to build a relationship and strengthen our credibility.
Pinterest users love engaging and sharing valuable information on the platform. If you produce great content that speaks directly to their needs, trust me, they will keep coming back for more because Pinterest users are very loyal people.
So to help out my fellow bloggers, business owners, or creative entrepreneurs, I’ve condensed all the seasonal content down to a two-page download that you can refer to at any time.
I want you to be able to use this seasonal content calendar and create evergreen content (content that sticks around for months and months due to its relevancy and never has an expiry date) that will serve your audience for years to come, gain that traffic, and increase your brand/business visibility.
Planning and scheduling your seasonal content for Pinterest
If you are a content creator, it’s best to start planning and scheduling your content a minimum of 2-3 months in advance if you want to gain speed in traffic with your posts.
I recommend you set aside time once a week (or once a month) and batch-creating your seasonal content pins.
Instead of creating pins on the fly, batching your pin graphic makes scheduling so much easier.
What I love to do is keep a folder on my desktop and fill it with additional pin graphics that I can use when I need to add more content to my Tailwind scheduling queue.
What has made things a lot easier for me over time is to create sub-folders and add pin content to them.
For example, if I have a Pinterest board named “Seasonal Content Calendar”, I would have a sub-folder named “New Year’s Goal Planning” and I would add created pins to this folder so I could start scheduling it out with Tailwind.
If you want to schedule your content for maximum exposure without the hassle of knowing when is the best time to post, then you need to use Tailwind - my preferred scheduling tool I use in my business. Want a free trial of Tailwind? Head to the link here and get access to scheduling 100 pins for FREE. >> Yup! This is an affiliate link!
If you realize that you don’t have much time to create seasonally but you still want in on the action, don’t stress too much - just start creating content when you can and scheduling it out using Tailwind.
When you schedule your content, you want to make sure you have one or two fresh pins scheduled out for the next couple of weeks leading up to your season or holiday event.
Planning for your seasonal content should never be stressful. It may seem like a lot of work (which running a business IS a lot of work), but your planning will pay off.
Just be sure to remember that Pinterest is a long game and your content may take a few months to gain traction. Some seasonal content may not even gain traction until next year, especially if you were unable to schedule your content out two to three months in advance.
The best part of planning your seasonal content is that it pays off year after year without fail! So if you would love to start creating seasonal content for your business, make sure to download your very own FREE Seasonal Content Calendar below & share with me in the comments what content you’ve created or are pinning to your Pinterest boards.
