Welcome To The CW & Co. Blog

I have lots for you to dive into here on the Copy Blog. You’ll find more about my latest portfolio clients, copywriting, strategy, design, content marketing, and SEO tips to improve your search rankings, plus more about building a brand that your clients/customers/audience will be begging for more!

(Please note: I only share a small sample of my client’s work in my portfolio. Contact me if you’re curious about other projects I’ve had the pleasure of working on.


The New Pinterest Algorithm Changes for 2021: What You Need To Know
Christina Willis Christina Willis

The New Pinterest Algorithm Changes for 2021: What You Need To Know

The Pinterest algorithm for 2020 has made so many changes, it has caused a lot of stress and confusion to many bloggers and business owners who use the platform to grow their online visibility. Because of this, I share with you about the new Pinterest algorithm changes for 2021 and what you need to know so can grow your Pinterest traffic & and creative business.

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How To Get Your Design Brand Noticed on Pinterest
Brand Strategy Christina Willis Brand Strategy Christina Willis

How To Get Your Design Brand Noticed on Pinterest

Pinterest marketing is one of the BEST places for visual creative entrepreneurs to be on. If you’re really passionate about what you do and your end goal is to book clients for your services, then I’m giving you some key strategies you can use to get your design brand noticed on Pinterest & book your next client!

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The 5 Best Ways To Use Pinterest Marketing As an Online Shop Owner
Christina Willis Christina Willis

The 5 Best Ways To Use Pinterest Marketing As an Online Shop Owner

If you’re a small business owner who owns an online shop or an e-commerce entrepreneur who sells digital or physical products & you’re looking at using Pinterest marketing to grow your online business & generate more sales to your products, then this blog post is for you. I interviewed Cathy Heflin - a Pinterest Marketing Strategist who helps small business owners use the power of Pinterest to gain more traffic & traction and sell more online. Head to the blog post to find out how you can get started with Pinterest marketing for your online shop or business.

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3 Smart Ways to Complete Pinterest Keyword Research
Christina Willis Christina Willis

3 Smart Ways to Complete Pinterest Keyword Research

For your Pinterest links to show up in search results, you need to use the right keywords in your pins, boards, and profile. But how do you know which ones to use? Thankfully, there are three strategic ways to find the best Pinterest keywords: Pinterest’s search bar, Guided Search, and Keyword Tool. Here’s what you should know about each, plus how to utilize keywords in your content.

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How I Conduct a Pinterest Account Audit
Christina Willis Christina Willis

How I Conduct a Pinterest Account Audit

A Pinterest account Audit is an examination of the current state of your Pinterest business account’s overall status, brand visuals, message, and any other aspects of your Pinterest account that can improve your account growth. Take a look at my process to how I conduct a Pinterest account audit and reach out to me to receive your own audit of your Pinterest account!

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10 Pinterest Marketing Tips for More Website Traffic
Business Christina Willis Business Christina Willis

10 Pinterest Marketing Tips for More Website Traffic

As a business owner, you know the importance of effective marketing & in particular, marketing with Pinterest. But to some, selling your services on Pinterest seems like a difficult thing to do. I have compiled my 10 best Pinterest marketing tips that will help you grow your website traffic, generate leads, and convert authentic & organic connections to your business.

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How to Optimize your Images for Pinterest
Christina Willis Christina Willis

How to Optimize your Images for Pinterest

Pinterest is one of the best-untapped resources of marketing there Is out there. There are 320 million active users per month that use Pinterest! People are looking to be educated, inspired and plan for their future. In this blog post, I'm going to talk about the benefits of optimizing your images on Pinterest what key points you should keep in mind when creating your Pinterest images.

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Pinterest Workflow for Beginners | 3 Simple Steps To Get Started!
Christina Willis Christina Willis

Pinterest Workflow for Beginners | 3 Simple Steps To Get Started!

I want to go over 3 simple & effective tips I feel is best for you to start out with, especially if you’re in the beginning stages of learning Pinterest. These tips will help take the pressure off, so you can enjoy the growth and expansion of your business, and more importantly, you can start to build out a workflow incorporating Pinterest into your marketing stream.

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