Welcome To The CW & Co. Blog

I have lots for you to dive into here on the Copy Blog. You’ll find more about my latest portfolio clients, copywriting, strategy, design, content marketing, and SEO tips to improve your search rankings, plus more about building a brand that your clients/customers/audience will be begging for more!

(Please note: I only share a small sample of my client’s work in my portfolio. Contact me if you’re curious about other projects I’ve had the pleasure of working on.


10 Free Google Font Downloads for Your Pinterest Graphics
Christina Willis Christina Willis

10 Free Google Font Downloads for Your Pinterest Graphics

I'm sharing with you the best free Google fonts you can use for your Pinterest graphics. These free fonts are some of the best for websites and social media graphics because they are easy to read on all devices. Head to the blog to get these free commercial fonts to use on your next Pinterest graphics!

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The New Pinterest Algorithm Changes for 2021: What You Need To Know
Christina Willis Christina Willis

The New Pinterest Algorithm Changes for 2021: What You Need To Know

The Pinterest algorithm for 2020 has made so many changes, it has caused a lot of stress and confusion to many bloggers and business owners who use the platform to grow their online visibility. Because of this, I share with you about the new Pinterest algorithm changes for 2021 and what you need to know so can grow your Pinterest traffic & and creative business.

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How To Get Your Design Brand Noticed on Pinterest
Brand Strategy Christina Willis Brand Strategy Christina Willis

How To Get Your Design Brand Noticed on Pinterest

Pinterest marketing is one of the BEST places for visual creative entrepreneurs to be on. If you’re really passionate about what you do and your end goal is to book clients for your services, then I’m giving you some key strategies you can use to get your design brand noticed on Pinterest & book your next client!

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Ask Me Anything: The Business Side of Being a Brand Designer & A Pinterest Expert
Professional Growth Christina Willis Professional Growth Christina Willis

Ask Me Anything: The Business Side of Being a Brand Designer & A Pinterest Expert

I'm jumping into a Q&A of questions I've received about Pinterest marketing and branding from emails, direct messages, and even simple conversations from family and friends, so I figured I'd turn the questions and answers into a post! This post is about me giving you a glance into the business side of being a brand designer and a Pinterest expert, and my entrepreneurial experience.

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5 Pinterest Mistakes You Could Be Making That’s Hurting Your Business Growth
Business Christina Willis Business Christina Willis

5 Pinterest Mistakes You Could Be Making That’s Hurting Your Business Growth

Are you using Pinterest to help grow your health & wellness business? If so, you could be making these 5 common Pinterest mistakes that could be affecting your Pinterest growth strategy. Learn from some of these common mistakes made so you can build massive traffic to your website, product page, or blog posts, using these simple Pinterest SEO hacks I’ve written about.

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How You Can Use Pinterest To Increase Your Sales + Strategy - Live Chat w/ Oh Sierra
Christina Willis Christina Willis

How You Can Use Pinterest To Increase Your Sales + Strategy - Live Chat w/ Oh Sierra

Who doesn't love a candid conversation? Especially when it's two creative entrepreneurs getting together to talk about Pinterest. In this Live Q&A chat, I had the pleasure of talking to Xanthe + Frank of Oh Sierra. In this chat, we discussed Pinterest marketing, how you can use certain Pinterest tips & strategies to grow your business, and what Pinterest analytics really matter.

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The 5 Best Ways To Use Pinterest Marketing As an Online Shop Owner
Christina Willis Christina Willis

The 5 Best Ways To Use Pinterest Marketing As an Online Shop Owner

If you’re a small business owner who owns an online shop or an e-commerce entrepreneur who sells digital or physical products & you’re looking at using Pinterest marketing to grow your online business & generate more sales to your products, then this blog post is for you. I interviewed Cathy Heflin - a Pinterest Marketing Strategist who helps small business owners use the power of Pinterest to gain more traffic & traction and sell more online. Head to the blog post to find out how you can get started with Pinterest marketing for your online shop or business.

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3 Smart Ways to Complete Pinterest Keyword Research
Christina Willis Christina Willis

3 Smart Ways to Complete Pinterest Keyword Research

For your Pinterest links to show up in search results, you need to use the right keywords in your pins, boards, and profile. But how do you know which ones to use? Thankfully, there are three strategic ways to find the best Pinterest keywords: Pinterest’s search bar, Guided Search, and Keyword Tool. Here’s what you should know about each, plus how to utilize keywords in your content.

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How I Conduct a Pinterest Account Audit
Christina Willis Christina Willis

How I Conduct a Pinterest Account Audit

A Pinterest account Audit is an examination of the current state of your Pinterest business account’s overall status, brand visuals, message, and any other aspects of your Pinterest account that can improve your account growth. Take a look at my process to how I conduct a Pinterest account audit and reach out to me to receive your own audit of your Pinterest account!

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How to Optimize your Images for Pinterest
Christina Willis Christina Willis

How to Optimize your Images for Pinterest

Pinterest is one of the best-untapped resources of marketing there Is out there. There are 320 million active users per month that use Pinterest! People are looking to be educated, inspired and plan for their future. In this blog post, I'm going to talk about the benefits of optimizing your images on Pinterest what key points you should keep in mind when creating your Pinterest images.

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Pinterest Workflow for Beginners | 3 Simple Steps To Get Started!
Christina Willis Christina Willis

Pinterest Workflow for Beginners | 3 Simple Steps To Get Started!

I want to go over 3 simple & effective tips I feel is best for you to start out with, especially if you’re in the beginning stages of learning Pinterest. These tips will help take the pressure off, so you can enjoy the growth and expansion of your business, and more importantly, you can start to build out a workflow incorporating Pinterest into your marketing stream.

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The 5 Best Ways to Grow your Pinterest using Tailwind
Christina Willis Christina Willis

The 5 Best Ways to Grow your Pinterest using Tailwind

We all want to grow our Pinterest account to gain millions of viewers, but many are missing out on one tiny factor that helps us in so many way - Tailwind. In this post, I’m sharing with you 5 ways Tailwind can help you grow you Pinterest reach today so you can connect with your ideal audience.

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How To Make Time for Pinterest in your Business
Christina Willis Christina Willis

How To Make Time for Pinterest in your Business

I hear so many bloggers & business owners say they have no time for Pinterest in their business. I'm here to tell you, YES YOU DO! In this post, I'm sharing with you 3 simple ways to make Pinterest a priority in your business that will free up time in your busy workflow.

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The Power of Pinterest for Business & Why You Need It Now
Christina Willis Christina Willis

The Power of Pinterest for Business & Why You Need It Now

As an entrepreneur who uses social media, in particular Pinterest, its marketing has changed my life in a good way. It’s an amazing visual search engine that has really grown in leaps and bounds in the past couple of years for small business owners.

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What I wish I had known when I started my blog & business
Christina Willis Christina Willis

What I wish I had known when I started my blog & business

So you want to start a blog? Well, congrats to you! I know you’ll enjoy the experience of sharing your message with the world. When I started my blog, there were things I WISH I had known. In today’s post, I’m sharing with you the 7 things I wish I had known when I started my blog.

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