Welcome To The CW & Co. Blog

I have lots for you to dive into here on the Copy Blog. You’ll find more about my latest portfolio clients, copywriting, strategy, design, content marketing, and SEO tips to improve your search rankings, plus more about building a brand that your clients/customers/audience will be begging for more!

(Please note: I only share a small sample of my client’s work in my portfolio. Contact me if you’re curious about other projects I’ve had the pleasure of working on.


Goal Setting for Your Small Business: Motivation to Get You Started
Christina Willis Christina Willis

Goal Setting for Your Small Business: Motivation to Get You Started

Many small businesses reach the end of the year and reflect on their accomplishments or maybe, their lack of success towards reaching their goals. In this blog post, I’ll be explaining to you what goal setting is, the importance of having a goal-setting plan for your small business, the most important things to consider when planning your goals, and how your business goals can help you with your Pinterest marketing strategy.

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The New Pinterest Algorithm Changes for 2021: What You Need To Know
Christina Willis Christina Willis

The New Pinterest Algorithm Changes for 2021: What You Need To Know

The Pinterest algorithm for 2020 has made so many changes, it has caused a lot of stress and confusion to many bloggers and business owners who use the platform to grow their online visibility. Because of this, I share with you about the new Pinterest algorithm changes for 2021 and what you need to know so can grow your Pinterest traffic & and creative business.

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How To Get Your Design Brand Noticed on Pinterest
Brand Strategy Christina Willis Brand Strategy Christina Willis

How To Get Your Design Brand Noticed on Pinterest

Pinterest marketing is one of the BEST places for visual creative entrepreneurs to be on. If you’re really passionate about what you do and your end goal is to book clients for your services, then I’m giving you some key strategies you can use to get your design brand noticed on Pinterest & book your next client!

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How To Grow Your Email List: 20 Effective Lead Magnet Ideas for Your Creative Business
Christina Willis Christina Willis

How To Grow Your Email List: 20 Effective Lead Magnet Ideas for Your Creative Business

This post is for my creative entrepreneurs who are looking to grow their email list but are not sure what effective lead magnets are best for their niche. In this post, I’m sharing with you 20 highly-effective lead magnet ideas that creative entrepreneurs can create right now & grow their business or email list on auto-pilot with Pinterest.

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10 Pinterest Marketing Tips for More Website Traffic
Business Christina Willis Business Christina Willis

10 Pinterest Marketing Tips for More Website Traffic

As a business owner, you know the importance of effective marketing & in particular, marketing with Pinterest. But to some, selling your services on Pinterest seems like a difficult thing to do. I have compiled my 10 best Pinterest marketing tips that will help you grow your website traffic, generate leads, and convert authentic & organic connections to your business.

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The 5 Best Ways to Grow your Pinterest using Tailwind
Christina Willis Christina Willis

The 5 Best Ways to Grow your Pinterest using Tailwind

We all want to grow our Pinterest account to gain millions of viewers, but many are missing out on one tiny factor that helps us in so many way - Tailwind. In this post, I’m sharing with you 5 ways Tailwind can help you grow you Pinterest reach today so you can connect with your ideal audience.

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How To Make Time for Pinterest in your Business
Christina Willis Christina Willis

How To Make Time for Pinterest in your Business

I hear so many bloggers & business owners say they have no time for Pinterest in their business. I'm here to tell you, YES YOU DO! In this post, I'm sharing with you 3 simple ways to make Pinterest a priority in your business that will free up time in your busy workflow.

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The Power of Pinterest for Business & Why You Need It Now
Christina Willis Christina Willis

The Power of Pinterest for Business & Why You Need It Now

As an entrepreneur who uses social media, in particular Pinterest, its marketing has changed my life in a good way. It’s an amazing visual search engine that has really grown in leaps and bounds in the past couple of years for small business owners.

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