Welcome To The CW & Co. Blog

I have lots for you to dive into here on the Copy Blog. You’ll find more about my latest portfolio clients, copywriting, strategy, design, content marketing, and SEO tips to improve your search rankings, plus more about building a brand that your clients/customers/audience will be begging for more!

(Please note: I only share a small sample of my client’s work in my portfolio. Contact me if you’re curious about other projects I’ve had the pleasure of working on.


Goal Setting for Your Small Business: Motivation to Get You Started
Christina Willis Christina Willis

Goal Setting for Your Small Business: Motivation to Get You Started

Many small businesses reach the end of the year and reflect on their accomplishments or maybe, their lack of success towards reaching their goals. In this blog post, I’ll be explaining to you what goal setting is, the importance of having a goal-setting plan for your small business, the most important things to consider when planning your goals, and how your business goals can help you with your Pinterest marketing strategy.

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5 Pinterest Mistakes You Could Be Making That’s Hurting Your Business Growth
Business Christina Willis Business Christina Willis

5 Pinterest Mistakes You Could Be Making That’s Hurting Your Business Growth

Are you using Pinterest to help grow your health & wellness business? If so, you could be making these 5 common Pinterest mistakes that could be affecting your Pinterest growth strategy. Learn from some of these common mistakes made so you can build massive traffic to your website, product page, or blog posts, using these simple Pinterest SEO hacks I’ve written about.

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How To Grow Your Email List: 20 Effective Lead Magnet Ideas for Your Creative Business
Christina Willis Christina Willis

How To Grow Your Email List: 20 Effective Lead Magnet Ideas for Your Creative Business

This post is for my creative entrepreneurs who are looking to grow their email list but are not sure what effective lead magnets are best for their niche. In this post, I’m sharing with you 20 highly-effective lead magnet ideas that creative entrepreneurs can create right now & grow their business or email list on auto-pilot with Pinterest.

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The Power of Pinterest for Business & Why You Need It Now
Christina Willis Christina Willis

The Power of Pinterest for Business & Why You Need It Now

As an entrepreneur who uses social media, in particular Pinterest, its marketing has changed my life in a good way. It’s an amazing visual search engine that has really grown in leaps and bounds in the past couple of years for small business owners.

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What I wish I had known when I started my blog & business
Christina Willis Christina Willis

What I wish I had known when I started my blog & business

So you want to start a blog? Well, congrats to you! I know you’ll enjoy the experience of sharing your message with the world. When I started my blog, there were things I WISH I had known. In today’s post, I’m sharing with you the 7 things I wish I had known when I started my blog.

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